Top 7 Private Label Cosmetics Companies in the USA for Startups
The beauty industry is booming, but launching a cosmetics brand from scratch can feel overwhelming. Product development, testing, and manufacturing are expensive and time-consuming — often requiring labs, chemists, and massive budgets.
That’s where private label cosmetics come in. Instead of creating formulas from zero, you can partner with a private label manufacturer that already has ready-made, high-quality products. You simply add your branding, choose packaging, and start selling.
Private label makes it possible for startups, small business owners, salons, spas, and boutique retailers to enter the beauty industry quickly and affordably. Many suppliers in the USA now offer low minimum order quantities (MOQs), flexible product ranges, and even custom packaging, making them ideal for entrepreneurs ready to start their own beauty line.
In this guide, I’ll share the 7 best private label cosmetics companies in the USA for startups. Each offers something slightly different, so you can find the right fit for your business goals.
Why Choose Private Label Cosmetics?
Speed to market – No need to wait years for product development.
Lower costs – Avoid the expense of labs and testing.
Flexibility – Choose from skincare, makeup, haircare, or specialty beauty.
Scalability – Start small with low MOQs and grow as your sales increase.
Professional packaging – Many suppliers offer custom branding so your products look retail-ready.
📍 Location: Florida, USA
Audrey Morris is one of the most established private label cosmetics manufacturers in the USA, with decades of experience helping entrepreneurs build beauty brands. They’re known for offering a huge selection of ready-to-label products, plus professional packaging options.
Products Offered:
Lipsticks & lip glosses
Foundations & powders
Skincare products (moisturizers, serums, cleansers)
Mascaras & eyeliners
Best For: Startups that want a wide product range and luxury-feel packaging right from the start.
MOQ: Low – designed to be beginner-friendly.
👉 Why Choose Them? Audrey Morris is great if you want a one-stop-shop that includes both cosmetics and skincare, with options to scale into larger volumes as your business grows.
2. Mana Private Label formerly Your Name Pro
📍 Location: California, USA
Beauty Private Label specializes in helping new beauty entrepreneurs launch quickly. They focus on clean beauty and high-quality formulations that are trending with today’s consumers.
Products Offered:
Skincare (serums, creams, toners)
Makeup (foundations, blush, eyeshadow)
Organic and natural options
Best For: Startups that want to focus on clean beauty and ride the demand for sustainable, eco-conscious cosmetics.
MOQ: Flexible — some products available in small runs.
👉 Why Choose Them? Their catalog is beginner-friendly, and their customer service helps new business owners understand packaging and branding choices.
3. Lady Burd
📍 Location: Farmingdale, New York
Lady Burd is a popular choice for small to mid-sized beauty brands. They offer professional-grade formulas and allow you to pick from hundreds of shades and styles to customize your line.
Products Offered:
Lip products (lipsticks, glosses, liners)
Foundations, concealers, and powders
Skincare (creams, serums)
Seasonal color collections
Best For: Entrepreneurs who want to create a complete cosmetics line with variety and trend-forward products.
MOQ: Varies depending on product type, but startup-friendly.
👉 Why Choose Them? Lady Burd is especially strong for boutique beauty brands that want diverse makeup collections.
📍 Location: Vancouver, Canada (Ships across USA)
Modern Basic offers affordable private label cosmetics, making it perfect for budget-conscious startups. They are known for providing trendy, retail-ready products without requiring a huge investment.
Products Offered:
Eyeshadow palettes
Lipsticks
Foundations
Compact powders
Best For: Startups that want to test the waters with affordable, small orders before scaling.
MOQ: Low minimums; many items can be ordered in small quantities.
👉 Why Choose Them? If you’re nervous about over-investing, Modern Basic helps you start small and grow gradually.
📍 Location: Oregon, USA
Essential Labs focuses on organic and natural skincare formulations. They specialize more in private label skincare than makeup, making them perfect for entrepreneurs who want to sell natural wellness and beauty products.
Products Offered:
Organic skincare (creams, cleansers, serums)
Essential oils
Spa-quality body care products
Best For: Beauty brands that want to focus on clean, natural skincare.
MOQ: Low; they support small runs for new businesses.
👉 Why Choose Them? They’re excellent for brands that want to tap into the eco-conscious, organic skincare market.
📍 Location: Toronto, Canada (serving USA)
Pinnacle Cosmetics is known for its luxury-feel private label lines. Their sleek black packaging gives your products a professional, high-end look without requiring custom packaging.
Products Offered:
Makeup (lipsticks, glosses, powders, eyeshadows)
Skincare basics
Professional palettes
Best For: Startups that want to position their brand as premium right away.
MOQ: Startup-friendly; designed for new and growing brands.
👉 Why Choose Them? If your goal is to create a boutique brand that looks upscale from day one, Pinnacle is a great fit.
📍 Location: New York, USA
Nature’s Own is another long-standing private label cosmetics manufacturer. They offer a broad product range and specialize in supporting smaller beauty entrepreneurs with flexible order sizes.
Products Offered:
Lipsticks & glosses
Foundations
Eye products (mascara, eyeliner, eyeshadow)
Skincare items
Best For: Startups that want a mix of skincare and makeup with reliable, steady supply.
MOQ: Flexible — supportive of small business beginners.
👉 Why Choose Them? Their broad catalog makes them a solid option if you want to test different product categories before deciding where to specialize.
How to Choose the Right Private Label Cosmetics Supplier
Not sure which supplier to choose? Use these guidelines:
Budget: Start with a supplier offering low MOQs if funds are limited.
Product Range: Skincare-focused? Makeup-focused? Some suppliers do both.
Brand Positioning: Do you want luxury, budget, organic, or everyday essentials?
Shipping Location: USA-based suppliers are great for faster delivery and compliance with FDA standards.
Support Services: Look for suppliers that also help with packaging, labeling, or even marketing advice.
FAQs About Private Label Cosmetics in the USA
Q: What is private label cosmetics?
A: Private label cosmetics are pre-formulated products made by a manufacturer, which you can rebrand and sell under your own business name.
Q: How much does it cost to start a private label cosmetics business?
A: You can start with as little as $200–$500 if you choose low-MOQ suppliers. Larger brands may invest thousands upfront.
Q: Can I sell private label cosmetics online?
A: Yes — many boutique brands launch on Shopify, Amazon, or Etsy, making online sales the easiest way to start.
Q: Do private label cosmetics meet safety regulations?
A: USA-based manufacturers must comply with FDA guidelines. Always check certifications before ordering.
Q: Which is better: white label or private label?
A: White label = generic products you rebrand. Private label = more customization and exclusivity. Startups often begin with white label before moving to private label.
Final Thoughts
Private label cosmetics give entrepreneurs a chance to enter the beauty industry quickly, affordably, and with confidence. By partnering with the right supplier, you can launch your own makeup or skincare line without spending years in research and development.
Each of the companies on this list is startup-friendly, offering low MOQs, flexible product ranges, and services that support small business owners.
👉 Ready to start your own cosmetics brand?
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