Unlocking the Profits of Home Decor: My Top 10 Wholesale Picks for Your Retail or eCommerce Store
Starting a home decor business or expanding your current store is one of the smartest decisions you can make in retail today. Why? People love turning their houses into Pinterest-worthy spaces, and the demand for chic, functional, and affordable home decor is booming. Whether you’re setting up shop on Main Street or Shopify, sourcing the right products can make or break your business.
So, let me, your trusted sourcing agent, introduce you to 10 amazing home decor wholesalers in the USA who are perfect for helping you launch or grow your venture. These suppliers offer great pricing, stunning collections, and the potential for juicy profit margins. Let’s dive in, shall we?
Why Home Decor Is a Profitable Business
Here’s a little secret: home decor isn’t just trendy; it’s lucrative. Most decor products boast a 50% to 100% profit margin, and if you’re dealing with premium or unique items, you could see markups as high as 300%.
For example, say you source a gorgeous handmade vase for $10 from a supplier like Kalalou. You could retail it for $25–$30, easily doubling your investment. And that’s not even touching high-end products like accent furniture or lighting, which can fetch $100+ in profit per piece!
My Top 10 Wholesalers for Home Decor in The USA
1. Creative Co-Op
If you’re after trendy designs that scream “modern farmhouse,” this is your go-to. They specialize in furniture, seasonal decor, and unique accents.
2. Midwest CBK
Rustic charm, vintage flair, and lots of variety. They’re perfect for filling your shelves with decorative treasures.
3. Park Hill Collection
Love a vintage look? Park Hill is all about farmhouse chic with an emphasis on timeless, elegant designs.
4. IMAX Worldwide Home
For a mix of traditional and modern decor, IMAX has it all—wall art, lighting, and decorative accessories galore.
5. Kalalou
Eco-friendly and artisan-made products? Yes, please. Their handmade pieces are a customer magnet.
6. Uttermost
Uttermost is your gateway to high-end, luxurious home decor, including mirrors and accent furniture.
7. Sagebrook Home
Trendy, affordable, and constantly updated—Sagebrook Home makes staying on trend super easy.
8. A&B Home
If you want variety, A&B Home is your one-stop shop. They carry everything from classic to contemporary.
9. Accent Decor
Florists and plant lovers, take note! Accent Decor has stunning vases, planters, and tabletop accessories.
10. HomArt
Sustainable, handcrafted, and oh-so-charming. Their products add that extra special touch customers love.
Case Study: Turning $5,000 into $12,000
Meet Sarah, a small business owner who launched her online home decor store last year. With $5,000, she sourced 500 items from a mix of Kalalou, Accent Decor, and Creative Co-Op. Her average cost per item was $10, and she priced them at $25 on her website.
Here’s what happened:
- Total revenue: $12,500 (500 items x $25)
- Gross profit: $7,500
- Net profit (after expenses): $5,000
Within three months, Sarah sold out and reinvested her profits to expand her inventory. Her secret? She focused on bestsellers like modern vases and seasonal decor while using Instagram to market styled product shots.
This just proves that sourcing quality decor from trusted suppliers works—and fast.
Compelling Reasons to Jump In
- High Demand Year-Round: Home decor isn’t seasonal; people are always redecorating or buying gifts.
- Profit Potential: With markups of 50%–300%, it’s hard to find a retail category this lucrative.
- Affordable Startup Costs: Sourcing from wholesalers keeps inventory costs low.
- Endless Trends: From boho chic to minimalism, you’ll never run out of fresh products to offer.
Pro Tips for Success
- Stay Trendy: Follow Pinterest and Instagram to keep your inventory relevant.
- Highlight Your Uniqueness: Use storytelling to sell artisan and handmade products.
- Leverage Online Tools: Platforms like Shopify and Etsy make it easy to get started.
- Offer Styled Shots: Customers love seeing decor in action, so invest in good product photography.
Let’s Build Your Dream Store Together
Ready to source products and rake in profits? The wholesalers I’ve shared are just the beginning. Dive into their catalogs, pick your favorites, and start building a brand your customers will love.
Need help navigating wholesale sourcing? Check out my blog for tips or explore our Ultimate List of Kitchenware and Decor Suppliers.
Your future store could be the next big thing in home decor—let’s make it happen!
