12 Best Cosmetics Distributors and Wholesalers in the USA (2025 Update)
The beauty industry isn’t slowing down anytime soon — in fact, it’s expected to grow even bigger in 2025, driven by TikTok trends, influencer launches, and a growing demand for vegan, cruelty-free, and clean cosmetics.
For resellers, makeup remains one of the most profitable product categories because customers buy it over and over again. And if you’re looking to build a private label brand, the USA offers some of the most trusted manufacturers and distributors in the world.
In this updated 2025 guide, I’ll share the best makeup vendors in the USA for resellers and private labels, covering:
Trusted wholesale distributors of big brands
Private label manufacturers for starting your own beauty line
Affordable bulk makeup suppliers
Niche vendors focusing on vegan, organic, and trending categories
Whether you’re running a beauty shop, selling on Amazon, or planning to launch your own cosmetics brand, these vendors will help you source products with confidence.
1. Beauty Joint – International Cosmetics Distributor
Beauty Joint specializes in distributing affordable, trendy brands like L.A. Girl, Milani, and NYX. They ship worldwide, making them a strong option for international resellers.
✅ Best for: Resellers, online stores, dropshippers
✅ MOQ: Low (you can start with small orders)
✅ Categories: Makeup, skincare, K-beauty, nail products
2. Qosmedix – Cosmetics & Packaging Wholesale
Qosmedix is a trusted source for both bulk cosmetics and beauty packaging. They supply everything from disposable applicators to bulk beauty products, making them ideal for salon owners and retailers.
✅ Best for: Salons, spas, private label support
✅ MOQ: Varies (small bulk to large orders)
✅ Categories: Makeup tools, packaging, skincare, hygiene products
3. Lady Burd Cosmetics – Private Label Specialist
Lady Burd has been one of the most respected names in private label cosmetics for decades. They offer a full catalog of makeup, skincare, and custom packaging solutions that allow you to launch your own brand with ease.
✅ Best for: Private label brands, salons, beauty entrepreneurs
✅ MOQ: Around 100–250 units per product
✅ Categories: Foundations, lipsticks, palettes, skincare, packaging
4. Alcone Company – Professional Cosmetics Distributor
Alcone supplies professional makeup artists and retailers. Their range includes high-end brands used on film sets, stage, and by celebrity makeup artists.
✅ Best for: Pro makeup artists, boutique shops
✅ MOQ: Flexible, depending on product line
✅ Categories: Pro makeup, FX, skincare, tools
5. Armstrong McCall – Beauty Supply Distributor
Armstrong McCall distributes to salons and beauty professionals across the USA. Their catalog includes both professional beauty products and retail-ready cosmetics.
✅ Best for: Salons, spa owners, beauty schools
✅ MOQ: Moderate
✅ Categories: Haircare, skincare, nail products, cosmetics
6. Marlo Beauty Supply – Professional Beauty Distributor
Marlo Beauty Supply has been serving beauty professionals for over 40 years. They supply salons, spas, and barbershops with professional-grade haircare, cosmetics, and beauty tools.
✅ Best for: Salons, spas, licensed professionals
✅ MOQ: Moderate (professional accounts required for some lines)
✅ Categories: Haircare, cosmetics, skincare, tools
✅ Ships Internationally: Yes (some restrictions apply)
7. WholesaleMakeup.com – Discount Branded Cosmetics in Bulk
WholesaleMakeup.com is a leading supplier of affordable branded makeup, skincare, and fragrance. They specialize in distributing well-known names like Maybelline, Revlon, L’Oréal, and CoverGirl at discounted bulk rates. Many of their products are closeouts and overstock, which means lower prices for resellers.
✅ Best for: Discount shops, Amazon/eBay sellers, online stores
✅ MOQ: Around $250 minimum order
✅ Categories: Makeup, skincare, fragrance, beauty accessories
✅ Ships Internationally: Yes
8. Cosmetic Holic – Trendy & Affordable Cosmetics
Cosmetic Holic is known for offering wholesale trendy, affordable, and brand-name cosmetics at competitive prices. They carry popular makeup lines, nail products, and skincare, making them ideal for small resellers who want variety.
✅ Best for: Discount resellers, beauty supply shops
✅ MOQ: Low ($100–$200 orders accepted)
✅ Categories: Branded cosmetics, nail products, skincare, mixed lots
✅ Ships Internationally: Yes
9. Cosmetix Supply USA – Wholesale Distributor
Cosmetix Supply provides a wide selection of affordable beauty products and accessories, including false eyelashes, brushes, and skincare.
✅ Best for: Online stores, beauty supply shops
✅ MOQ: Low
✅ Categories: False lashes, makeup accessories, skincare
10. Mineral Hygienics – Natural Mineral Makeup
Mineral Hygienics is a US-based brand offering high-quality natural mineral makeup. They also provide private label options for entrepreneurs who want to tap into the growing clean beauty trend.
✅ Best for: Clean beauty private labels
✅ MOQ: 100–200 units
✅ Categories: Mineral foundations, blush, bronzer, brushes
11. Via Trading – Liquidation Makeup Pallets
Via Trading is best known for liquidation pallets, including bulk lots of makeup. If you’re looking for low-cost entry into cosmetics reselling, this is a strong option.
✅ Best for: Startup resellers, bargain sellers
✅ MOQ: Pallets & cases
✅ Categories: Mixed makeup pallets, closeouts, wholesale returns
12. Radical Cosmetics – Clean & Eco-Friendly Private Label
Radical Cosmetics is known for its high-quality mineral and natural makeup lines. They focus on clean beauty and eco-friendly formulations — perfect for today’s conscious consumer.
✅ Best for: Private label clean beauty brands
✅ MOQ: 500+ units (depending on product)
✅ Categories: Mineral foundations, organic lipsticks, paraben-free products
13. Audrey Morris Cosmetics – Established Private Label Brand
With over 60 years in the industry, Audrey Morris is one of the oldest private label makeup vendors in the USA. They provide ready-to-sell formulas and custom packaging solutions.
✅ Best for: Established businesses and serious brand builders
✅ MOQ: 100–250 units
✅ Categories: Full makeup line, skincare, beauty kits
FAQs
Q1. What’s the difference between reselling and private labeling makeup?
Reselling means buying branded makeup in bulk from vendors and selling it directly. Private labeling means working with a manufacturer to create your own branded cosmetics. Reselling is faster to start, while private labeling offers higher margins and long-term brand potential.
Q2. Do USA makeup vendors ship internationally?
Yes, many US vendors ship internationally. Large distributors like Beauty Joint and Qosmedix serve customers worldwide. If you’re outside the USA (e.g., UK or Canada), always factor in shipping fees and import duties when calculating your profit margins.
Q3. What is the minimum order quantity (MOQ) for private label cosmetics?
Most private label vendors require an MOQ ranging from 100–500 units per product, depending on the category. Some niche or eco-friendly manufacturers may have higher MOQs, while others offer lower ones for startups.
Q4. Which makeup categories sell fastest in 2025?
Lip glosses, eyebrow products, and foundations remain top sellers. However, demand for vegan lipsticks, clean beauty foundations, and TikTok-viral products (like blush sticks and highlighters) is growing quickly in 2025.
Q5. Is private labeling better than reselling makeup?
It depends on your goals. Reselling is best if you want quick turnover with low startup costs. Private labeling works best if you want to build a long-term beauty brand with higher profit margins and brand loyalty.
✨ Final Thoughts
Whether you want to resell popular brands at a discount or launch your own private label line, the USA has a wide range of cosmetic distributors to choose from.
Resellers can start small with vendors like Cosmetix Club and Wholesale Makeup.
Private label entrepreneurs can partner with Lady Burd, Audrey Morris, or Radical Cosmetics.
Eco-friendly brands should look at Mineral Hygienics and Radical Cosmetics.
💡 Pro tip: Always request samples before committing to large orders, and compare MOQs carefully to match your budget.
👉 Want help sourcing trusted vendors? Join my Beauty & Cosmetics Hub newsletter for weekly supplier recommendations and insider sourcing tips.
For more insights on sourcing products, check out our Wholesale Buying Guide.
For additional resources, explore our Beginner’s Guide to Wholesale Cosmetics. By selecting the right distributor, you’ll set your business up for success in the competitive beauty industry.
